Spring Soave wakes first Volcanic hillsides and garden estates — white-wine country before the crowds arrive. Private days
Surprise Wine Day 4-7 hours (1-3 wineries) Wine Day & Cooking Class ~6 hours Lunch with Quintarelli ~4 hours Lunch with Romano Dal Forno ~4 hours Taste of Valpolicella 3–4 hours Lake Garda: Olive Oil & Wine 4–5 hours Sunday: Tasting with Lunch ~5 hours Amarone Before the Aria: Wine Day & Opera Night 4–5 hours, back in Verona by 18:30
Enouting Membership · By invitation
Wine
Passport. Ten private winery visits a year in Valpolicella, Soave and Lake Garda. One passport, stamped estate by estate.
A year inside the cellars of Verona — Valpolicella, Soave, Lake Garda — with every visit arranged by us, booked through a channel that exists only for passport holders.
Limited to twelve members a year.
Membership
€2,500
a year
Visits
10
winery visits a year
Valid at
48
partner estates
Members
12
passports a year
The idea
For the ones who keep coming back to wine country: ten private winery visits a year across our partner estates — booked for you, stamped as you go, with your people always welcome at the table.
A year with the passport
Ten visits.
Four seasons to spend them.
Spring Soave wakes first Volcanic hillsides and garden estates — white-wine country before the crowds arrive. 
Summer The lake, in long light Terraces over Lake Garda — Lugana, Bardolino and the olive-oil estates of the shore. 
Autumn Harvest in Valpolicella Fruit coming in, fruttai filling up — the loudest, most alive weeks of the cellar year. 
Winter The appassimento quiet Grapes drying on racks for Amarone, cellars at their calmest — and winemakers with time to talk. Everything membership
should have earned you.
ITen visits a year
Tastings and cellar doors across the partner estates of Valpolicella, Soave and Lake Garda — the flagship estates included, every visit arranged end to end.
Visits count per person — ten days alone, five days shared, or stretch them with discounted extra passes.
IIThe passport itself
A physical wine passport, yours to keep — every partner-estate visit earns a stamp on its pages.
IIIPriority, always
A booking channel that exists only for passport holders. Your requests go to the front of the line.
IVBring your people
Every visit welcomes your guests. Each person simply spends one of your ten.
VExtra passes, member-priced
Hosting more than your ten allow? Buy extra passes at the member discount — your guests come along, your quota stays untouched.
VICellar Points
Everything you book earns points — the membership itself, extra passes, whole experiences. Points convert into more passes. Think miles, poured differently.
VIIGifts, through the year
Special gifts reserved for members — a membership that remembers you exist between visits.
VIIIThe wine world, curated
A members' newsletter on the wine world — cellars, regions and vintages worth knowing about.
Ready when you are
Request your invitation →The ritual
Every visit,
stamped.
Each partnered winery you visit inks its stamp into your passport. Ten pages a year — a record of cellars that most people only read about.
Quintarelli Negrar Dal Forno Valpolicella Pieropan Soave Masi Verona Bussola Valpolicella S.M. Valverde Marano Tommasi Verona Suavia Soave Villa Calicantus Bardolino Zenato Lake Garda
Where it's valid
48 cellar doors.
The passport works at the estates that work with us — from cult Amarone cellars in Negrar to the volcanic hillsides of Soave and the shore of Lake Garda.
- Valpolicella Classica — Negrar 6 estates
- Eastern Valpolicella 2 estates
- San Pietro in Cariano & Fumane 4 estates
- Marano di Valpolicella 6 estates
- Verona & the wider Valpolicella 7 estates
- Soave 13 estates
- Bardolino, Custoza & Lake Garda 10 estates
The year, in frames
The member
difference.
Wine PassportÀ la carte
BookingMembers' channel, priorityStandard requests
The flagship estatesOne pass, like any estateAs a full day, from €400 pp
Ten visits a yearOne membershipBooked one by one
Extra guest passesMember discount—
Add-onsMember discountStandard quote
Cellar PointsEarned on everything, become passes—
Gifts through the yearIncluded—
Wine-world newsletterMembers' letter—
The stamped passportYours—
Add-ons — private drivers, wine boxes — are always quoted per day; members book them at a dedicated discount.
Prefer the full days, à la carte: Lunch with Quintarelli →·Lunch with Romano Dal Forno →
How membership works
- 01 Request your invitation. Payment confirms your membership on the spot and your Wine Passport is on its way — the year officially starts with your first booking.
- 02 Book each visit upfront through the members' channel — tell us the estate and the dates, we arrange the rest.
- 03 We confirm against the estate's availability. You show up, taste, and collect the stamp.
Exclusive, not
complicated.
- ✓Valid at the partner estates on our roster — the doors we actually open.
- ✓Every visit is booked upfront with us, through the passport holders' channel.
- ✓Confirmation always depends on the estate's availability — the cellar sets the calendar.
- ✓Visits count per person: bring anyone — each guest spends one of your ten, or a discounted extra pass.
- ✓Ten visits per membership year, starting at your first booking — they don't roll over.
- ✓Add-ons — private drivers, wine boxes — sit outside the passport, always at a member discount.
The rarest gift in wine country
A year of cellar doors, given with your name on the card.
From the members' letter — a sample
“By late October the fruttai are full: Corvina drying on racks, losing weight all winter before it ever becomes Amarone. If you've never smelled that room, November is your month.”
The wine world, curated for members — cellars, vintages and the quiet seasons in between. Arrives with your membership.
Membership
€2,500
a year · ten winery visits, flagship estates included
That's €250 a visit — cellar doors opened, days planned, stamps earned.
Twelve memberships a year. That's the whole vintage.
Request your
invitation.
Twelve memberships a year, answered personally and in the order they arrive.
Frequently asked questions
How many visits does the Wine Passport include?
Ten winery visits per membership year. Visits are counted per person: come alone and a day uses one of your ten, and every guest you bring spends another — unless you cover them with a discounted extra pass.
What exactly counts as a visit?
The visit itself — a private visit at a partner estate, arranged end to end by us, with the flagship estates counting like any other. What surrounds the day — lunch, private driver, wine boxes — isn't part of a pass: a passport visit to a flagship estate is the visit, not the full 'Lunch with' day. Add-ons are booked at a member discount.
When does the membership start?
Payment is immediate when you join; your membership year officially starts with your first booking. The clock doesn't run while you're deciding where to begin.
Do unused visits roll over?
No — the passport holds ten visits per membership year, and a new year begins with a fresh ten. The stamps you've collected stay yours.
Which wineries is the passport valid at?
The passport is valid at the 48 estates that work with us across Valpolicella, Soave, Bardolino, Custoza and Lake Garda — the same partner roster published on our wineries page. Each partnered visit earns a stamp in your passport.
How do I book a passport visit?
Every visit is booked upfront with us through the channel reserved for Wine Passport holders. We arrange the day with the estate and confirm back to you — passport holders get priority on the booking process.
Is every date guaranteed?
Booking is always dependent on the estate's availability. Priority means your request goes to the front of our line; the final calendar belongs to the winery, which is exactly why these doors are worth the wait.
Can I bring people with me?
Bring whoever you like. Visits count per person, so each guest spends one of your ten — or buy extra passes at the member discount and keep your quota intact.
How do Cellar Points work?
Like miles, for wine country. Everything you spend with us earns points — the membership itself, extra passes, add-ons, and any experience you book beyond the passport. Points convert into extra passes: more days in the cellars, earned by the days you've already taken.
Is the Wine Passport a wine club?
In spirit. But instead of bottles shipped to your door, the membership opens the doors themselves — ten private winery visits a year in Valpolicella, Soave and Lake Garda, each booked and arranged by us.
How many memberships are there?
Twelve a year. Priority only means something if the circle stays small — so we cap it where every member can actually be treated like one.
What does the membership include beyond the visits?
The physical Wine Passport with a stamp for every partner-estate visit, priority booking through the members' channel, Cellar Points — earned on everything you spend with us and converted into extra passes — special gifts through the year, and a members' newsletter on the wine world. Add-ons sit outside the passport — always at a member discount.
€2,500 a year 10 visits a year · 12 members
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